The brief article announcing the Athletic Department’s branding project has already generated 99 comments. “Lets riot. Whoâ€™s with me?” “This better be a joke. this design is absolutely disgusting.”
Raise tuition? Barely a peep. Close entire departments? Only a handful of dedicated diehards care. Health care appears to be going down in flames? Yawn. But mess with the Spartan helmet, and it’s time to take to the streets.
Who says students just don’t care anymore?
Almost immediately, Facebook and other social media groups sprang up to protest this threat to the future of western civilization. On Stop the new Michigan State logo on Facebook, a poster wrote, “[I] just vomitted looking at this logo.” (The spelling suggests MSU might want to put more emphasis on education than athletics.) One of the more prominent posters on Just Don’t – No new Nike-influenced Spartan helmet was a Detroit News reporter trolls for students willing to be in an article because this is big news. (Nice to know the mainstream media has its priorities straight.)
The popular forum Spartan Tailgate offered a poll where most visitors ranked the new logo as downright “FUGLY.”
Coming as this does on the heels of the new Detroit Lions logo, it seems that this is more change than football fans can handle.